Bounce Rate
28/10/09 16:23
If this is a new term for you, perhaps you should take a moment to read this article.
Bounce rate represents the percentage of visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. The visitor has left the site after only viewing a single page.
Google adds the following "Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert. You can minimize bounce rates by tailoring landing pages to each keyword and ad that you run. Landing pages should provide the information and services that were promised in the ad copy."
Br = Bounce Rate
Sp = Single page Visitors
Ep = Every Visitor Landing on Page
Sp = Single page Visitors
Ep = Every Visitor Landing on Page
Bounce rates can be used to help determine the effectiveness or performance of an entry page. An entry page with a low bounce rate means that the page effectively causes visitors to view more pages and continue on deeper into the web site.
Now, it's important to understand that different websites will have different bounce rates due to content. If you own a Rental Cabin Company here in Sevierville or the Smoky Mountains, a bounce rate of over 35% or so is cause for concern.
However, say you have built a website with a page with the current weather in Sevierville. Folks looking for the forecast will visit that page and bounce. That page has done it's job and a bounce rate of well over 80% may be expected. That single page may bring the bounce rate up for the entire website. In return, the page will make visitors aware of your site.
Yes, I can measure your websites' bounce rate and make a report. Should we find troubling numbers, the next step is to conduct an experiment in which we build two or three different versions of that page.
Pages may have different photos, text, headlines and offers. The visitors are divided into equal groups and sent to each page, unaware of the experiment. We follow each group and begin the process of removing weak elements in favor of stronger ones. We will see the bounce rate begin to reflect our changes in a couple of weeks.
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