When is it SPAM anyway?
30/08/10 17:42
Recently, my wife and I moved to a new house. Of course the only mail we get is junk mail and stuff for the old people. One afternoon, Ms. Nellie runs out to the mailbox and returns with several pieces of mail. Being of the nosey persuasion, I inquire after the contents of said mail. Read More...
Website Design Case Study
23/08/10 18:51
We all know the old saying the proof is in the Pudding. Here is an example of what good, solid Website Design by Dean Lewis can do for your business. This Bed and Breakfast business gets most reservations off the Internet. You will live and die by how effective your site is. Here is a project from March, 2010 where a B & B had a Website which was built by a professional design/hosting company. We were tasked with building a more effective website. Read More...
What Is Latent Semantic Indexing
19/08/10 19:56
Latent Semantic Indexing (LSI) is a big term that's really an easy to understand process used by Google and other major search engines. The contents of a webpage are read by a search engine and the most common words and phrases are identified as the keywords for that page. LSI looks for synonyms related to the title of your page. For example, if the title of your page was “Motivational Speaking”, the search engine would expect to find words like “uplifting”, “success”, “positive” (for motivational), and “communication” and “audience” (for speaking). Read More...
How to Promote a Blog
01/08/10 17:12
The new blog you will have on your Dean Lewis designed website serves several purposes.
Lets take a closer look at how we will promote your blog. Read More...
- Content - Google loves lots of text and will give you ranking for a good Blog
- Links - The more pages (again content) the more links and links count
- Readership - A good Blog will promote your site.
Lets take a closer look at how we will promote your blog. Read More...
Servierville Website Design
11/07/10 20:45
Here is something you will not read on most websites that are trying to sell you design services: most websites fail. How you position your site, what keywords you use, your copy and content are important, often overlooked elements of good design. Read More...
Another Way To Rank
30/06/10 18:20
One of the positive effects of Microsoft’s launch of Bing last year is that industry giant Google has been forced to innovate and tweak in order to keep ahead of the competition. One of those tweaks is something you, the website owner may be able to take advantage of. Google now has a column down the left side of the results page that will let users search by age. Read More...
Another Way To Promote
24/06/10 18:14
I love the folks at ISNWorks, and they have a way of promoting their customers that I think is worth knowing about. One of their programs is to help folks author a book. But there is a twist; ISNWorks will recruit two or three celebrities to be in the book along with several lesser known authors. The result is instant credibility for the unknown authors. Read More...
Your computer will not look like your computer for much longer.
18/06/10 18:26
Marketing on Facebook
08/06/10 19:35
The ubiquitous social network clocks in with a stunning 570 billion page views and 540 million users on the monthly list that excludes Google and Google-owned property YouTube. Read More...
There is more to SEO than Google
16/05/10 18:24
With billions of indexed pages, it’s becoming harder to get a top slot in many keywords in Google. Often, the small business owner simply doesn’t have the resources to force a website into one of these coveted spots. Even the folks at Google are starting to talk about other ways, besides Google keyword search, to locate your customers online. Read More...
The fallacy of the Internet:
28/04/10 19:31
It’s been called The Wild West, The Dot Com Bubble and the place where Collage Kids can become overnight millionaires. The reputation is of a place where your entire identity can be stolen with a single keystroke! Read More...
Why do we want a website?
24/04/10 19:24
The only reason for a website is to make money & promote our service (which allows us to make money in the future). Read More...
Surprised by the cost of a Website?
01/04/10 21:12
There’s this something inside me that has a rebel streak, this little bit that occasionally leaks out and starts ranting on about some hapless cause that nobody else cares about. A certain moral indignation that will someday attract Blackhawk helicopters to the quiet airspace above my neighborhood.
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Write Great Copy
25/02/10 18:41
The Internet is a funny thing: It uses text to move numbers. It’s all about conversion rates. A tiny one percent increase in a conversion rate is worth thousands of dollars, even on the smallest Website. We can get that change by writing great copy. Read More...
Why I write a Blog
25/02/10 18:39
At this writing, I’m in the process of rebuilding a Website for a long time customer. We were talking about text on the new Home Page, and I reflexively started to tell John to see the article I wrote on good copy here on my Blog. Then I had to come and look to see where it was, only to discover that I haven’t put my research and thoughts down on paper. Well, OK, not paper, but you know what I mean. Read More...
Marketers in credit card scandal start lobby effort
06/01/10 09:48
I always try to write things in my Blog that represent my ideas on marketing. Of course, these ideas come from things I've read elsewhere, but I really try not to simply reprint someone else's work.... until now. Read More...
Why Video is Important
12/12/09 20:18
Adding a video to your Home, or Landing Page is a great way to increase conversions. Read More...
The Future of Magazines
04/12/09 20:43
Apple is getting another category changing tech-gadget ready for a hungry market. Here is why I believe it represents an opportunity for Sevierville businesses: Read More...
Do you need a Mobile Phone Version of your website?
15/11/09 10:46
With Smartphones like the iPhone and Droid increasingly becoming popular, more and more Americans are using their mobile devices to surf the Web.
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Read More...Website Credibility
04/11/09 20:20
Search Engines and Customers are starting to look for credibility when ranking a website. Read More...
Bounce Rate
28/10/09 16:23
If this is a new term for you, perhaps you should take a moment to read this article. Read More...
Changes to the Social Landscape
12/10/09 12:07
As Social Networks mature, their demographics are maturing as well. Read More...
Why being in the Top Ten ain't like being in the Top Ten anymore.
09/10/09 18:26
So, the Website Guy came out to see you and said that they could get you into the Google top ten. Very cool, but it's not as cool as it used to be. Read More...
SideWiki moves to the center
04/10/09 13:15
Why do you need a Blog?
29/09/09 15:12
Most Websites today use Blogs. If this is something you don't know about, read on.... Read More...
Printing and Print Brokers
25/09/09 13:08
When can you use a Print Broker to help your business? Hey, what is a Print Broker anyway? Read More...
Joint Venture/Affiliate Marketing
25/09/09 11:01
Here is an idea to help your Marketing Dollars go futher. Read More...
What is SEO?
24/09/09 12:54
When you first begin talking about building your Website, Professional Designers often dive right into SEO. This is what they are talking about and why you care.
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Improve Your Ranking with Ezines
21/09/09 12:31
What is an Ezine and how can it help your Website become more successful? This is an important topic and Ezines should be playing a role in your web future. Read More...