Marketing in the Smoky Mountains has changed dramatically in the last three years. If your core sales program looks the same as it did in 2009, you have a serious problem.
Don’t believe it? Today, 97% of visitors to the Sevierville area are making decisions about their vacations before they ever get in the family car. Think it’s only the kids surfing? According to the Tennessee Dept. Of Tourism, it’s middle-aged females (Mom) doing most of the online browsing before vacation. Ignore these wives and mothers at your peril. Most of the major decisions are made well before they see the first billboard.
Just a few years ago, people were only looking online for reviews before making major purchases; today online reviews and opinions are sought before making even small purchases. According to the groundbreaking ZMOT study by Google, shoppers are even looking online for reviews before even going grocery shopping.
Still not convinced? Recently, right here in Pigeon Forge, a local hotel was voted dirtiest in America. Not only were they featured on local TV, they made national news! Not talking to their customers online – and not setting things right with those making online comments, will cost them hundreds of thousands of dollars over the next couple of years.
At the other extreme is Dollywood, a company with a high online profile. Perhaps a mile & a half from that Hotel, this company has an active online staff and they are involved in a two-way conversation with their customers. Result: they were voted the best Theme Park in America.
Obviously, I don’t contend the rooms are clean or the park awful. But I do believe both organizations got the votes they did in part thanks to their online marketing, review, and Social Media efforts. 
The Cirque de Chine logo is used with permission of Mr. Zaho.
Looking for a Marketing Consultant or Graphic Design Artist in the Smoky Mountains? From a pizza logo to a theater billboard, there are few areas in the marketing arts outside Dean's expertise. If you live in the Sevierville area, you have seen Dean's work. If you have been on vacation here, you have probably read Dean's Rack Cards. If you have driven a car down Parkway, in Sevierville, you have seen Dean's Billboards.
So, why would you use Dean Lewis to handle your new brochure or web site marketing? Simple: Dean has the experience of an Advertising Agency with the overhead of a Freelance Artist. Inexpensive and good is an awesome combination.
Sign Up For Our NEW Newsletter!
Our Blog was so popular, it became the second most read page on the website, right behind Home. That was fine, until it grew to about 120 pages and nobody could read it anymore. Of course, some of the most important, basic information was in the earlier pages. Please sign-up for the Newsletter and we will make sure you recieve this important information on marketing in the Smokies.
