Look Before You Build A Site
What Are Your Visitors Looking For?
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How do you market to tourists? If your core sales program looks the same as it did in 2010, you have a serious problem.
Don’t believe it? Today, 97% of visitors to the Sevierville area are making decisions about their vacations before they ever get in the family car. Think it’s only the kids surfing? According to the Tennessee Dept. Of Tourism, it’s middle-aged females (Mom) doing most of the online browsing before vacation. Ignore these wives and mothers at your peril. Most of the major decisions are made well before they see the first billboard.
Still not convinced? About a year and a half ago, a local hotel in Pigeon Forge was voted dirtiest in America. Not only were they featured on local TV, they made national news! Not talking to their customers online – and not setting things right with those making online comments, cost them their business. They were forced to shut down because on the online reviews.
Obviously, I don’t contend the rooms were clean or the park awful. But I do believe both organizations got the votes they did in part thanks to their online marketing, review, and Social Media efforts.
Logo design by Dean Lewis. The Cirque de Chine logo is used with permission of Mr. Zaho.
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