Dean Lewis

Look Before You Build A Site

Do you know how many people are searching for the keywords you use for your website name?

What Are Your Visitors Looking For?

When visitors come to your site, what do they like and more important, what should you replace?

Emational Marketing Works!

Effective marketers know that some words are more powerful than others.

Why Is Email Still King?

Do you have a powerful eMail campaign? Do you even have the tools to put one together?

Add your content here.

How do you market to tourists? If your core sales program looks the same as it did in 2010, you have a serious problem.

Don’t believe it? Today, 97% of visitors to the Sevierville area are making decisions about their vacations before they ever get in the family car. Think it’s only the kids surfing? According to the Tennessee Dept. Of Tourism, it’s middle-aged females (Mom) doing most of the online browsing before vacation. Ignore these wives and mothers at your peril. Most of the major decisions are made well before they see the first billboard.

Still not convinced? About a year and a half ago, a local hotel in Pigeon Forge was voted dirtiest in America. Not only were they featured on local TV, they made national news! Not talking to their customers online – and not setting things right with those making online comments, cost them their business. They were forced to shut down because on the online reviews.

At the other extreme is Dollywood, a company with a high online profile. Perhaps a mile & a half from that Hotel, this company has an active online staff and they are involved in a two-way conversation with their customers. Result: they were voted the best Theme Park in America.

Obviously, I don’t contend the rooms were clean or the park awful. But I do believe both organizations got the votes they did in part thanks to their online marketing, review, and Social Media efforts.

Logo design by Dean Lewis. The Cirque de Chine logo is used with permission of Mr. Zaho.

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For the very first time in my thirty plus years of marketing, I've decided to make the tools I use available to you. I have never before given my clients access to my software - you can discover what I charge others thousands for here.